Digital Marketing Agency for Small Business

Best Digital Marketing Course in Anna nagar – 100% Practical Training & Placement

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Why Choose Our Digital Marketing Course in Anna Nagar? | Digital Nexa Wave

At Digital Nexa Wave, Anna Nagar trusted digital marketing institute, we offer 100% practical training with real-time projects. Our expert trainers, flexible batch timings, and affordable fees make us the top choice for students, job seekers, and business owners. We provide internship support, placement assistance, and personalized mentorship. Whether you’re from Anna Nagar, Tambaram, or Velachery, our center is easily accessible. Learn SEO, Google Ads, Social Media, and more with hands-on experience. Join us to master digital marketing and build a career or start your own agency in just a few months!

Digital Marketing Course Trainer Profile

At Digital Nexa Wave, our digital marketing course is led by an industry expert with 5+ years of hands-on experience in the digital marketing field.

👨‍🏫 Meet Your Trainer

Our trainer is a passionate digital marketing professional who has successfully worked with multiple brands, startups, and agencies, delivering proven results in areas like SEO, Google Ads, Facebook & Instagram Ads, Content Marketing, and more.

Digital Marketing Course Outline

Course Fees Rs.4999 Only

Who Can Join This Digital Marketing Course?

Anyone interested in learning digital marketing can join this course!  No technical background is required — just basic computer knowledge and a willingness to learn!

Best Digital Marketing Institute in Anna Nagar– Digital Nexa Wave

Looking for the best digital marketing training in Anna Nagar? Digital Nexa Wave is your go-to destination!

We offer industry-focused digital marketing courses designed to turn beginners into skilled professionals. Whether you’re a student, entrepreneur, job seeker, or working professional – our training will equip you with the latest tools, strategies, and real-world experience.

At Digital Nexa Wave, we understand the ever-evolving digital landscape and the importance of staying ahead in the competitive market. Our team of experts is dedicated to implementing result-driven strategies tailored to meet the unique needs of our clients.

Why Choose Digital Nexa Wave?

Digital Marketing Training in Anna Nagar syllabus

1. Introduction of Digital Marketing

2. How Search Engine works

a. Major Search Engines
b. Search Engine Crawling: Robots.txt
c. Processing and Indexing
d. Sitemaps
e. Ranking Position Check

Domain and Hosting

How to install and configure WordPress

WordPress – Website Development

1. Introduction
2. Installing WordPress on a Web Host
3. Blog Creation
4. WordPress Themes
5. WordPress Plugins
6. Create page and post
7. Reading Settings
8. Discussion Settings
9. Permalinks
10. Yoast SEO
11. WordPress Widgets
12. Comments & Comment Moderation
13. The importance of the homepage

3. What is SEO?

4. Types of SEO?

5. On Page SEO

i. Title Tags
ii. Meta Description
iii. Header Tags
iv. URLs and URL Structure
v. Image Alt Text
vi. Internal Links
vii. Meta Keywords
viii. Keyword Stuffing
ix. Cloaking

6. Off Page SEO

i. Blog commenting
ii. Forum commenting
iii. Social Bookmarking
iv. Directories and listing
v. Article submission
vi. Youtube comments
vii. Web 2.0
viii. Rel = “nofollow” and “dofollow”

7. Local SEO

i. Google My business
ii. Local directories

8. White hat SEO

9. Black hat SEO

10. SEO Spam

11. Duplicate Content

i. What is duplicate content?
ii. How to fix duplicate content
iii. DMCA

12. Algorithm updates and SEO changes

i. Google Panda update
ii. Google Penguin Update
iii. Google Hummingbird update
iv. Rankbrain update

13. Keyword Research and Competitive Intelligence

a. Importance of Keyword Research
b. Performing Keyword Research
c. Keyword Research Tool (Semrush)
d. Short tail Keyword
e. Long tail keyword
f. Competitive Analysis Overview

Search Engine Marketing (SEM)

1. Google Ads Fundamentals
2. Create Google Ads Account
3. Permission Levels and User Access Data
4. Creating Campaign
5. Set Campaign Goal
6. Displaying Ads to targeted geographic

a. Understanding Location Targeting
b. Configuring Location Targeting in Google Ads
c. Setting and Configuring Languages

7. Bidding strategy

a. Target Search Page Location
b. Target ROAS
c. Target CPA
d. Maximize Clicks
e. Enhanced CPC Bidding
f. Manual CPC Bidding
g. Campaign Start and End Dates

8. Creating Adgroup

a. Importing Your Keyword Lists From Excel Into Your New Ad Group

9. Exact Match
10. Broad Match
11. Phrase match
12. Using Negative Keywords

13. Ad Extensions

a. Extension: Sitelink
b. Extension: Callout
c. Extension: Call and Message
d. Extension: Location
e. Extension: Structured Snippet
f. App Extensions
g. Price Extensions

14. Controlling bids and budget

a. Setting up Track Conversions
b. Bid Options and Adjustments
c. Manual Bidding
d. Set daily budgets

15. Ad Performance checking

16. Quality score

a. Cost Per Click
b. Ad Rank
c. Bid vs Actual CPC
d. Quality Score vs Auction Quality Score
e. Landing Page quality check

17. Google Keyword Planner

18. Configuring Your Billing Details in Google Ads

Social Media Marketing (SMM)

1. Facebook Marketing

a. Introduction
b. Facebook News feed
c. Create Facebook group for business
d. Create Facebook page for business
e. Facebook Business Manager
f. Facebook Page Insights
g. Facebook Marketing Tools
i. Facebook’s Social Plugins
ii. Facebook Rights Manager
iii. Set Up Facebook Local and Facebook Place
h. Facebook Ad
i. Create Facebook Ad Campaign
ii. Create Facebook Ad Set
iii. Facebook Ad Images and Text
iv. Ad Review Process
v. Facebook Ad Targeting
vi. Facebook Conversion Tracking and Facebook Pixel
vii. Facebook Analytics
i. Setting up Facebook Shop
j. Creating Facebook Catalog

2. Twitter Marketing

a. Understanding Twitter
b. How to Grow your Twitter Following
c. Twitter Audience Manager
d. How to Install Universal Tag
e. Twitter Conversion Tracking & Remarketing
f. Twitter Reporting + Analytics
g. Twitter Ad Options

3. LinkedIn Marketing

a. Create and Optimize your Personal LinkedIn Profile
b. Create a LinkedIn Company Page
c. Create a LinkedIn Business Page
d. LinkedIn Ad

4. Instagram Marketing

a. How to Create an Instagram Business Profile
b. Optimize your Instagram Bio & Profile Image
c. Instagram Captions & Hashtags
d. Reposting Instagram Content
e. Instagram Ads
f. Instagram Analytics

5. YouTube Marketing

a. Types of Ads on YouTube
b. Optimizing your Videos
c. Keyword Research
d. Optimizing video search on google
e. Start YouTube Channel
f. Add channel Art
g. Scheduling, Targeting, and Remarketing Video Ads
h. YouTube Analytics
i. Connect channel to AdSense Account

Advanced Analytics Tools

1. Google Analytics

a. Introduction
b. How to Set Up Event Tracking in Google Analytics
c. How to Remove Spam Traffic from Google Analytics
d. How to Link Google AdWords to Google Analytics
e. What is bounce rate
f. How to decrease bounce rate?
g. How to Set Up Event Tracking in Google Analytics
h. Set Up Goals in Google Analytics
i. Reporting

2. Google webmaster tools (search console)

a. Introduction
b. Verifying website in search console
c. submitting sitemap.xml
d. Finding duplicate content
e. Finding pages to improve or delete by using the Google Search Console
f. Hints of what to fix for SEO
g. Reindexing

Advanced Marketing

1. Email Marketing

a. Introduction
b. How to Write Better Subject Lines
c. Develop Emails that Drive Results
d. Utilize and Optimize Preheader, Headline, and Call-to-Action
e. Understand Color Contrast and White Space
f. Create Readable, Actionable Text
g. Utilize Mobile-Responsive Emails
h. Optimize Your Email Content
i. Benefits of Using Images in Email
j. Subscriber List Management Strategies
k. Automating Emails
l. Create Optimal Landing Pages

2. Content Marketing

a. Defining Your Goals
b. The Importance Of Responsive Design
c. Baking Social Proof Into Your Site

3. Copywriting

i. How To Write Perfect Headlines
ii. How To Write A Call-To-Action
iii. Content Types
iv. How To Create Valuable Reviews And Comparisons
v. Thought, Opinion, And Controversy
vi. Statistics And Original Research

4. Affiliate Marketing

5. Hashtag Viral Marketing

6. WhatsApp Marketing

7. App Store Optimisation

a. What is ASO?
b. Select right niche
c. Keyword Research
d. ASO Free Tools
e. Selecting The Right Name And Description

Modules of Digital Marketing Training in Anna Nagar:

1. Search Engine Optimization (On page & Off Page Optimization)

On-page SEO is the act of optimizing different parts of the website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included. Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. Our SEO Training in Anna Nagar  has covered on page and off page SEO.

2. Keyword Analysis or Competitor Analysis

Keyword competition analysis involves assessing how top-ranking pages perform in key SEO aspects, particularly focusing on their strategic use of targeted keywords.

3. Social Media Marketing

In basic terms, social media marketing involves growing a business by leveraging various platforms such as viral videos and blogs, which help increase your company’s visibility across networks like Facebook, Twitter, LinkedIn, Pinterest, and Google+.

4. Google AdWords

Google AdWords is a marketing platform offered by Google that allows businesses to showcase ads on Google and its extensive ad network. The program lets businesses set a budget for their campaigns and pay only when users click on their ads. It primarily revolves around targeting specific keywords.

5. Google Analytics:

Google Analytics is a free tool provided by Google that tracks and reports website traffic. It is the most popular web analytics platform on the internet, offering a range of features to monitor and analyze user behavior on websites.

  • Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
  • Segmentation for analysis of subsets, such as conversions.
  • Custom reports.
  • Email-based sharing and communication.
  • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.

6. Email Marketing:

Email marketing involves sending promotional content, usually to a group of recipients, via email. In its widest definition, any email directed at potential or existing customers can be classified as email marketing.

7. Mobile Marketing:

Mobile marketing is a comprehensive digital strategy designed to engage a target audience on their smartphones, tablets, and other mobile devices through channels like websites, email, SMS, MMS, social media, and apps.

8. Google My Business

Google My Business is a free, user-friendly platform that enables businesses and organizations to oversee their online presence across Google, including in Search results and on Google Maps.

9. Google Webmaster Tools:

Google Webmaster Tools is a free platform that enables webmasters to monitor indexing status and enhance the visibility of their websites.

10. Content Marketing:

Content marketing is a strategic approach that involves creating and sharing valuable, relevant, and consistent content to engage and retain a targeted audience, with the goal of driving profitable customer actions.

11. Hashtag Viral Marketing:

Viral marketing is a promotional technique that depends on the audience to spread the message about a product or service, causing it to quickly reach a wide network of friends and family. When successful, your message can dominate social media feeds in no time.

12. Link Building Techniques:

For search engines navigating the expansive world of the web, links serve as the pathways connecting different pages. Through advanced link analysis, these engines can determine the relationships between pages and understand how they are interconnected.

13. Blog Creation

14. WhatsApp Marketing

15. Lead Generation for Business

16. SEO Integration in WordPress (Yoast SEO)

Features of Digital Marketing Course in Anna Nagar at Digital Nexa Wave

At Digital Nexa Wave, we provide one of the most comprehensive and practical digital marketing courses in Anna Nagar. Our course is designed to help you master the latest digital marketing techniques and tools with real-time exposure.

At Digital Nexa Wave, we understand the ever-evolving digital landscape and the importance of staying ahead in the competitive market. Our team of experts is dedicated to implementing result-driven strategies tailored to meet the unique needs of our clients.

🔹 Key Features:

100% Practical Training

Learn by doing with hands-on projects and real-time campaigns.

Expert Trainers

Get trained by experienced digital marketing professionals.

Live Projects & Case Studies

Work on real client projects to build your confidence and portfolio.

Google & HubSpot Certification Support

Prepare and get guidance for industry-recognized certifications.

Placement Assistance

We help you with resume building, mock interviews, and job placements.

Flexible Learning Modes

Choose from online or classroom training as per your convenience.

Affordable Course Fee

High-quality training at a budget-friendly price.

Lifetime Support

Get continuous support and updates even after course completion.

Interview Preparation

Boost your career with soft skills and interview training sessions.

Real Stories. Real Results. From Our Students.

My Students Review

4.8
Based on 6 reviews
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jai adith
15:40 06 Nov 24
Completed one month digital marketing course which was very clear and understanding .. It's not a recorded or group class. I got learned by one to one consultation method at a affordable price..
Adith_VR Official
06:25 29 Oct 24
Completed my one month internship. Now I am an expert in website development , meta ads and SEO .. Now I can confident enough to be a freelancer excepting to earn Rs.50000 per month ..
Ahmed Aslam
09:41 08 Oct 24
"Excellent digital course! The content was clear, full practical oriented and very informative. I gained valuable insights and practical skills. Perfect for anyone looking to upskill quickly!" Deva sir teaching vera level 👌
Subavani
08:49 08 Oct 24
Best Place to Upskill Your Knowledge in Digital Marketing
Vinoth Kanna
01:47 07 Oct 24
Excellence in all aspects.....
hakeem alijaan
07:00 06 Oct 24
Excellent customer service
pudhin raj
04:27 06 Oct 24
Good
Venkatesh M
04:20 06 Oct 24
Noble Foods: 4 degrees
07:10 28 Sep 24
Medswift Legal
07:09 28 Sep 24
VinuRajesh Deepam Tv
07:03 28 Sep 24
Dharsan Venkatesh
07:02 28 Sep 24
Dr Rochas Berlin
07:01 28 Sep 24
See All Reviews
Frequently Asked Questions (FAQ)
1. Who can join this course?

Anyone interested in digital marketing can join – students, job seekers, business owners, freelancers, housewives, or working professionals. No technical background is required.

2. Do I need any prior experience to join this course?

No, this course is designed for beginners as well as those who want to upgrade their existing skills.

3. What is the duration of the course?

The course duration is 3 Month Course  + 3 Month Internship, with both weekday and weekend options available.  Special Offer 1 to 1 .

4. Is it an online or offline course?

We offer both online and offline training. You can choose the mode that suits you best.

 

5. What is the course fee?

The fee is ₹10,000 for Six month, which includes practical training, live projects, and full support.

 

 

6. What topics are covered in the course?

The course includes SEO, Google Ads, Facebook Ads, Instagram Marketing, Email Marketing, YouTube Marketing, Content Strategy, and more.

 

 

7. Will I work on live projects?

Yes, you will work on real-time projects to gain practical experience.

 

 

8. How do I enroll in the course?

Simply call or message us, and we’ll guide you through the easy enrollment process.

 

Digital Marketing Certifications
Get Certified with Our Digital Marketing Course and Internship Program

Upon successfully completing the course and internship, you will be awarded both a course completion certificate and an internship certificate from Digital Toppers & Digital Nexa Wave. These certifications serve as a testament to your acquired skills and boost your professional credibility as a digital marketer.

Digital Nexa Wave stands as a premier digital marketing agency based in Tirunelveli & Anna Nagar, Tamil Nadu, India, specializing in Digital Marketing, Website Design and Development, SEO, Social Media Management, Analytics, E-Commerce Solutions, and Brand Strategy. In collaboration with Digital Toppers, Digital Nexa Wave offers internships to equip students with hands-on experience and practical industry knowledge.

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