The world of Digital Marketing with our exclusive course for just 10,000 INR! Master essential strategies in SEO, social media Ads, and online advertising to boost your career or business. Join now and transform your digital presence with expert guidance!
Digital Marketing Course Syllabus
Course Fees Rs.49,999 Only
Fundamentals
- Digital Marketing - Intro
- History of Marketing
- How Websites Works?
- Search Engine Basics
- How Search Engine Works?
- Digital Opportunity
WordPress Website Design
- Design principles for user experiences
- Setting up a domain and Web hosting account
- Installing WordPress CMS
- WordPress CMS installation and administration
- Theme Selection as per client requirement
- Customizing theme managing plugins
- Backup and Maintenance of website
Search Engine Optimization
- SEO: How to Get Started
- The benefits of SEO
- Website Audit
- On-Page / Technical SEO
- Structured data for SEO
- How to write SEO content
- Strategies for Link Building
- Strategies for mobile SEO
Local SEO
- Google My Business: Importance
- Local Business Setup
- Google Maps Pointing
- NAP Citation
- Reviews
Data Analytics
- Web Analytics: Methodologies
- Google Analytics: How it Works
- Analytics: Important Parameters
- Google Analytics Case Study
- Implementing Google Tag Manager
- How to use Google Search Console
- Report Generation
PPC - Google Ads
- Google Ad Strategy
- Campaign Setup
- keywords Selection
- Target Audience
- Demographic Settings
- Budget Optimization
- Conversion Optimization
Social Media Ads
- Determine why and when to invest in paid advertising on social media
- Understand the social media ad and how they differ from organic posts
- Demographics & Behavior Analysis
- Target Audience Analysis
- Ads effectively to connect with customers
- Budget Optimization
This course gave me hands-on experience in digital marketing. Now, I run my own ad campaigns successfully!
I got a job in digital marketing after completing this course. The practical training helped a lot!
The best thing about this course is real-time learning. I applied what I learned immediately!
Before joining, I had no knowledge of marketing. Now, I confidently manage social media ads!
Our Digital marketing Course Syllabus
Digital Marketing Course - Digital Nexa Wave
Benefits For Digital marketing Course
- One to One Class
- Course Complete Certificate
- Internship Certificate
- Freelancer Support
- Own Business Support
Select Your Class time - ( Daily 1 Hr )
- Four Month Course
- Four Month Internship
- Morning Class
- Afternoon Class
- Evening Class
My Students Review
Digital Marketing Certifications
Get Certified with Our Digital Marketing Course and Internship Program
Upon successfully completing the course and internship, you will be awarded both a course completion certificate and an internship certificate from Digital Toppers & Digital Nexa Wave. These certifications serve as a testament to your acquired skills and boost your professional credibility as a digital marketer.
Digital Nexa Wave stands as a premier digital marketing agency based in Tirunelveli & Chennai, Tamil Nadu, India, specializing in Digital Marketing, Website Design and Development, SEO, Social Media Management, Analytics, E-Commerce Solutions, and Brand Strategy. In collaboration with Digital Toppers, Digital Nexa Wave offers internships to equip students with hands-on experience and practical industry knowledge.
Digital Marketing Course Outline
Course Fees Rs.49,999 Only
- Online & Offline Class
- 3 to 6 Month Internship
- One to One Class
- Course Complete Certificate
- Internship Certificate
- Freelancer Support
- Own Business Support
- Job Placement Support
Module 1: Introduction to Digital Marketing
- Overview of Digital Marketing
- Importance and Scope of Digital Marketing
- Traditional vs. Digital Marketing
- Key Digital Marketing Channels
Module 2: Website Planning & Development
- Basics of Website Design & Development
- Domain & Hosting Selection
- WordPress for Advanced Level
- Website SEO Best Practices
Module 3: Search Engine Optimization (SEO)
- Understanding Search Engines & Algorithms
- On-Page SEO Techniques
- Off-Page SEO Strategies
- Technical SEO
- Keyword Research & Analysis
- SEO Tools & Analytics
Module 4: Search Engine Marketing (SEM) & Google Ads
- Introduction to Paid Marketing
- Google Ads Campaign Setup
- Bidding Strategies & Budgeting
- Google Ads Types: Search, Display, Video, Shopping, App
- Ad Copywriting & Extensions
- Conversion Tracking & Optimization
Module 5: Social Media Marketing (SMM)
- Understanding Social Media Platforms
- Facebook & Instagram Marketing
- LinkedIn & Twitter Marketing
- YouTube Marketing Strategies
- Keyword Research & Analysis
- Social Media Content Creation
- Analytics & Performance Tracking
Module 6: Content Marketing & Blogging
- Importance of Content Marketing
- Content Creation & Strategy
- Blogging & WordPress Optimization
- Copywriting Techniques
- Case Studies & Best Practices
Module 7: Email Marketing
- Email Marketing Fundamentals
- Email List Building Strategies
- Creating Effective Email Campaigns
- Automation & CRM Integration
- Performance Metrics & Optimization
Module 8: Affiliate Marketing & Earning Online
- Introduction to Affiliate Marketing
- How to Choose the Right Affiliate Programs
- Affiliate Marketing Strategies
- Monetizing Websites & Blogs
Module 9: E-commerce Marketing
- Introduction to E-commerce Business Models
- Selling on Amazon, Flipkart & Other Platforms
- Shopify & WooCommerce Setup
- E-commerce SEO & PPC Strategies
Module 10: Analytics & Data-Driven Decision Making
- Introduction to Google Analytics
- Understanding Key Metrics & KPIs
- Setting Up Goals & Conversion Tracking
- Interpreting Reports & Improving Performance
Module 11: Online Reputation Management (ORM)
- Importance of ORM
- Handling Negative Reviews & Feedback
- Brand Building & Crisis Management
Module 12: Freelancing & Career Growth
- How to Start a Digital Marketing Career
- Building a Personal Brand Online
- Freelancing Platforms & Opportunities
- Creating a Digital Marketing Portfolio
- Job & Internship Opportunities
Final Project & Certification
- Hands-on Project Implementation
- Case Studies & Live Campaigns
- Certification
